RPM International Inc. is an MNC with subsidiaries that manufacture and market high-performance coatings, specialty chemicals, and sealants essentially for maintenance and improvement applications. It has employed more than 14,500 people globally and operates 145 manufacturing facilities in 26 countries. Its products are sold in approximately 170 states and territories, and it plans to further expand its global footprint in established European nations. Their key initiatives driving this expansion include acquisitions, partnerships, and joint ventures amid the operating units. Acquisitions are a significant element of RPM’s overall growth strategy. The company actively looks forward to pursuing acquisitions that are beneficial for them and adds on to the company’s portfolio of specialty coatings and sealants businesses. RPM manages to create shareholder value by attracting top-notch entrepreneurial companies and applying a disciplined and customized approach to investing in their continued growth.
RPM International’s Rust-Oleum group acquired Siamons International Inc. which is the provider of the Concrobium brand of non-toxic specialty mold cleaners. Based in Canada, Siamons has annual net sales of approximately $20 million. The Concrobium brand introduces an extensive range of non-toxic specialty mold cleaning solutions that are used on both porous and non-porous surfaces, which includes wood, fabrics, and drywall. It is sold mainly in big-box retailers, such as The Home Depot, Lowe’s and Menards. Mold Control is among the leading products and is a solution that eliminates mold, prevents its growth, and cleans mold stains without the use of bleach, ammonia or VOCs.
With this collaboration, Rust-Oleum plans to strengthen Concrobium’s retail presence, propose it to new market divisions, and leverage its client base to accelerate distribution of other specialty cleaning brands in Canada. Besides, Rust-Oleum will also expand Concrobium on international level. “The Concrobium brand is an excellent strategic fit that will expand Rust-Oleum’s specialty cleaning product portfolio, complementing its existing Krud Kutter, Mean Green, Roto-Rooter, Whink, Jomax, and Moldex brands and resulting in significant cost synergies and enhanced supply chain efficiencies,” stated Frank C. Sullivan, chairman, and CEO of RPM. “The addition of Concrobium will greatly enhance Rust-Oleum’s ability to offer a one-stop shopping solution to its retail partners, ultimately making it a leader in the specialty cleaning market,” he added.
Having now completed a comprehensive and detailed analysis across our operations, we have identified significant potential to increase efficiency and drive the long-term profitability of our company. Our MAP to Growth plan is designed to create world-class operations and manufacturing for our businesses. Combining that with our proven track record of growing innovative, market-leading brands will put us in a powerful position for the future
RPM will soon implement a Margin Acceleration Plan (2020 MAP to Growth) which will incorporate structural, leadership, and operational initiatives which will help to serve customers better and create higher value for the shareholder. “We could not be more excited about the opportunities ahead for RPM,” stated Sullivan. “Having now completed a comprehensive and detailed analysis across our operations, we have identified significant potential to increase efficiency and drive the long-term profitability of our company. Our MAP to Growth plan is designed to create world-class operations and manufacturing for our businesses. Combining that with our proven track record of growing innovative, market-leading brands will put us in a powerful position for the future.”
From home to workplace and landmarks worldwide, RPM brands are trusted by consumers and professionals as it helps to protect, improve, and beautify. The company has a long and diverse portfolio of prominent products, many of which are the top leaders in their respective markets.